I lay claim to the domain name, carolelazar.com, I doubt that any
further introductions are necessary but I must confess immediately that
I am a person, not a brand. That probably made things difficult for
Tundra Press when they were trying to market Lucy Unstrung. This was a
novel aimed at 9-12 year olds and it was published in 2010. When it
came out everyone told me that I should have a website. That didn't
sound like a bad idea. I found there were lots of people out there who
would have been happy to build one for me. They would though, expect me
to provide the content and were clear that I needed to establish a
brand for myself.
Know thyself the sages say. I am afraid that when the time came for me to help with the marketing of my book I found I had a problem or two. First of all, I hate doing any kind of sales. This is why I always bought all my own cookies back when I was a Brownie. Secondly, though I am consistent and predictable in many parts of my life, writing has always been my escape from those bounds. Along with Ralph Waldo Emmerson I believe that a foolish consistency is the hobgoblin of little minds. I write fiction, memoir, humour and even bad poetry. Some of it has been published but as a compulsive writer, I have written a lot of stuff I have never bothered testing in the market place. I am posting it here in the hope that if you have stumbled upon this site you might find something you enjoy reading.